What are Backlinks and why are they so important ?

On 12 Jun., 2022

What are Backlinks and why are they so important ? Let’s start with the basics, SEO – Search engine optimization functions a lot like an Online PR ,which makes Google give your website more visibility by showing it ahead of your direct competitors. To create perfect SEO service for the website it could be separated into two parts , on-site SEO optimization  and Off-site SEO.

What are Backlinks and why are they so important ?

What are Backlinks and why are they so important ?

 

Let’s start with the basics, SEO – Search engine optimization functions a lot like an Online PR ,which makes Google give your website more visibility by showing it ahead of your direct competitors.

To create perfect SEO service for the website it could be separated into two parts , on-site SEO optimization  and Off-site SEO.

 


At On-site SEO we cover everything from : Meta Tags , H1 , Breadcrumbs , Sites structure , Site speed and more . When our website is fully optimized on site , we are looking to get the best backlinks to promote the site on google & gain traffic and authority .

Off-site optimization is about showing to search engines that your content / pages are of value to the reader. The top value statement from Off-site is a backlink.

 

 

Backlinks that  are basically links on other websites that go to your website.The quality and quantity can definitely help you rank higher in Google search engine .

 

 

Type of Backlinks

 

inside backlinks – links in your’e websites that send to another page in the same website ( like wikipedia ).

 

 outside backlinks – the links you send outside from your website.

 

Now , if we go deeper on this , at the code / html / wordpress plugin we can choose if the link will be no/do follow.

 

 

What is Dofollow link ?

 

•Dofollow links are saying to search engines that you also give them a link and also “part of your link juice/power” .


Dofollow type of backlinks are very popular for SEO.

 

Simply means telling Google and other search engines that we link to another page and this page is important and has value – you should notice that .

 

here an example how Dofollow links look in the code :

 

 

 

 What is Nofollow backlink ?

 

no follow  backlinks means we(website owner) are saying to the search engine (google) that , yes we are giving the website a link, but not our power or link juice.

 

example of sources of Nofollow backlinks:

 

– Blog comments 

– Forums ( relevant to niche )

*Q&A websites 

*Social media like Twitter , Facebook, linkedin and more.

*Press release 

 

 

 

 

Did you hear about link juice ?

Link juice is a ranking factor that means links can pass power / value and authority from one page to another ( also other websites of course ).

The value of that depends on the relevance of the two websites and niche , HTTP status , authority level and alot more. 

 

How does link juice connect to do/no follow backlinks ?

 

When we give a backlink to another website , we can actually tell the search engine ( Google as well ) if the backlink is Do/Nofollow.

 

 

• no-follow backlink means we are saying to google that , yes we are giving the website a link, but not our power or link juice.


•do-follow links are saying to search engines that you also give them a link and also “part of your link juice/power” .


 

 

 

 

 

 

Where does the link come from ? 

 

 

The backlink could come from different options and varieties , let break some examples  down.

 

•Backlink from image – a link that come from an image


 

•Backlinks from article – article within anchor text + backlink to your site


 

•Link insert – means you can order a backlink from an already live article in the website. ( people use that option often because its cheaper, since you don’t have to up-load new article to the website and they have the article already live , as well its good for SEO, because the “old” article that they insert your link to is already indexed in google and can give instant power )


 

•Backlink from sidebar-  Getting link from side-bar could be highly effective. Why ?


When we get a link from an article it’s great, but it’s usually just 1 link from 1 page. 
When we get a sidebar do follow backlink, it comes from the home-page and all sidebar pages , it could be a lot of different pages + power that sends a backlink for you.

 

•Backlink from Footer / Header 


Might be one of the strongest backlinks in the game. Why ? footer and header are un seperate parts of the website.  so , if you get a backlink from lets say CNN footer , that means any page in their website will link to yours.

That’s incredible , as mentioned before, usually people get 1 link from a single website , in that form we can earn quantity and quality at the same time. 

 

 

 

 

 

Quantity vs Quality

 

Good topic to talk about in the sense of backlinks is quantity vs quality.

 

It’s definitely not about quantity , it’s more about quality.

We did some case studies on the subject. We found out that some websites ( our competitors ) in some niche have fewer backlinks, but the one they have has more authority than our links.

 

For example:

 

My website has 2000 backlinks that come from 1500 domains , in avrage domain authority of 20.

 

My competitor have 400 backlinks that come from 320 domains in avrage domain authority of 80.

 

So, we can say that it’s not about how many backlinks you have , it’s about their authority score + traffic + relevance and alot more. 

In different cases , if your competitor also has quantity and also quality , it’s not another choice then to get as much and even more strong backlinks .

 

 

Problems with bad backlinks 

 

Bad backlinks are basically any link that does damage to our site .

As we talked before , it’s not about as many backlinks you have , it depends also on the relevance of the niche , authority and more.

 

There is a solution even if your website has bad links , it’s possible to ask from search engines to not associate the link with you.

 

Like we talked before , the website can decide if the link he gives is a Dofllow or Nofollow.

That means , any website ( bad or good ) can give us links and also his link juice or power.

So, search engines understand that website X for example didn’t ask for a link from website Y , and they will respect you when you ask to remove the link associated with yourself . In that way with good SEO followup , we can maintain and take care of the link profile and make sure everything is clean and effective with backlinks.

 

 

 

 

What is a link profile ?

 

 A link profile means how your pie of backlinks are spread. 

For example , you can have 1000 backlinks .

How many dofollow  backlinks do you have and how many nofollow backlinks ?

 

it’s important to have also nofollow backlinks , why?

Because Google and other search engines , when they check our website they check the link profile as well.

And if google sees that you have 1000 backlinks but all are Dofollow that means not organic and that you buy all of those links.

 

You always want your Link profile to be balanced and colorful.

So for example from 100 backlinks , 70/80 percent of DoFollow will be okay , but not everything since it’s really simple to understand you paid that.

 

 

Another example of link profile will be, Tier 1\2\3.

When we buy a link , let’s say within an article in some relevant blog to our niche.

 

Let’s imagine we bought an article from CNN. Because CNN is astrong site , our article  in CNN that we bought is indexed in google very well on the first page.

so , we also got a link from CNN which is great , and also the article we bought for the link rank itself independently in the first page of Google ! 

 

So, tier 1 will be the first round of backlinks you order to this “CNN article” we just bought. Why ? because if you see that the CNN article you bought and other ones rank you good and basically give you more power , you can make sure when you buy more backlinks to get those articles stronger.

 

So,Tier 1/2/3 will have more backlinks. We order the oldest articles ( not in our site) to promote those pages + links even more.

 

 

Conclusion 

 

Backlinks are one of the important parameters out there for SEO.

It’s definitely possible to get Free Backlinks, even Dofllow and strong and effective ones.

Some links of course are paid like the Link insert / Article in most of the websites .

 

It’s also very important to learn your competitor’s link profile and tactics to overcome him.

 

for me, for any new customer that’s the process i do.

Learning his competitors backlinks , link profile , amount of Dofollow/Nofollow ,  amount of forum links and etc’.

We have rich experience with backlinks from all over the glove in different niche.

We have a great database already but also outreach for new websites when we need for customers depending on budgets and goals.

 

Budget for backlinks could be 1000$ a month , it could be 300$ or 3000$ .

What we do with customers is usually try to do the best as much as quantity and quality .

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