When you have a product, project, service or app, you want people to know about you.
You have many ways to achieve this, including getting others interested in talking about you. If you're lucky, you'll get natural links - not only the most logical option, but, as of relatively recently, it's a requirement of Google, which has learned to distinguish natural links from purchased ones. Two aspects are important in getting natural backlinks: planning and timing.
The success of the event depends on how skillfully you plan your next steps to obtain these links. The easiest thing to do is to satisfy two of the three conditions: find relevant domains with good rankings. To do this, you do not even need to type them in the search.
In favor of the agency says that, if it has a large turnover, it may have well-established processes and experience in this area. Or they may not. Alternatively, you can try to motivate your own employee to do the job - in which case you get more control over the situation. If the budget does not allow you to count on both options, you can try to get links yourself - in principle, there is nothing difficult about it, but it is a very time-consuming task, so it would be better to delegate it.
Some SEO experts will advise you to create great content and wait for links to appear naturally, others will insist that a strategic search for donors and email outreach is what you need.
There is no one right approach to link building, and your choice of tactics will largely depend on your industry, website, resources and goals. Generally, pages with more backlinks rank higher in search results.
Suppose your page got a lot of links naturally (without link-building) and now ranks first in Google's rankings for its topic. Someone else's page was ranked number one before you were. And its owner will probably want to regain the top position by building some quality links to their page. The same will be done by the owner of the page on the third position, which used to be on the second position. They don't like it, and they will probably start building links to remedy the situation. And even though your page may indeed be ten times better than theirs, your competitors may still be ahead of you if they are good enough at link building.
You can either do nothing and complain about the unfairness of the world, or you can go through the discussion forum posting sites .
Any company has data about its own audience, market, industry. Talk about them and what conclusions you draw from that data. This is one of the hardest ways, but you have much less competition here-not everyone can present analytics competently, and such texts usually take almost as much time to produce as a quality video or infographic. And, of course, do not forget to distribute this research to people, including professional and news sites.
Browse the Internet for resources on the same topic as your website or blog. Monitor the Internet regularly for new posts about your topic. Contact their authors. Ask to add your site, product or service to the list. As a rule, the window of opportunity here is from a few hours to a few days. Never pass up an opportunity to add your product, service, or mention yourself wherever it is possible and appropriate.
In addition to the fact that not all links are the same, search engines consider many other parameters when ranking pages. And the combination of these parameters in practice may depend on the type of search query you want to rank for. So if you build a lot of links to your page and it still ranks poorly, don't blame this guide for misleading you. Pay attention to other ranking factors that may be preventing you from ranking high.
There are many tactics and strategies to help you get links to your pages from other websites. Conceptually, most link-building tactics and strategies can be defined into one of five categories: add, request, buy, earn, and retain.
If you can go to a site you don't own and manually place a link on it, that's called "adding" a link.
Don't give in to the urge to add your website to every existing business directory just to get another link. Instead, focus on those that are well known, have traffic, and therefore can attract real visitors to your site.
You "earn" links when other people link to pages on your Web site without your request. Obviously, this won't happen unless you have something really outstanding that other Web site owners genuinely want to mention on their pages.
But people can't link to something they don't even know exists. So, no matter how great your page is, you need to invest in promoting it. And the more people who see your page, the more likely some of them will eventually link to it.