Links You Need To Build To Boost Your Website

On 20 Apr., 2020

Links increase your websites google search rankings. More backlinks mean higher rankings. An SEO expert will help you create beneficial backlinks to increase your website SEO. But it’s important to know what kind of links you need to build to achieve high traffic. There are a bunch of links to mislead you. It will be better to have an idea and understanding of which link should be used or when. The context is essential. Link building is not simple, but it’s all about manual outreach, leveraging connections without breaking the Google guidelines.

Links You Need To Build To Boost Your Website

Test the advantages and impact of the link building on website rankings, and few sites selected in an experiment conducted by Neil Patel. The chosen sites had low domain score, low backlink count, no subdomains, and were in English only.

The chosen sites put in 10 different groups. Each group contained 20 sections. Only one link tactic was leveraged by each group to cover its contribution to increasing the rankings.

Here are the groups, including the classification of the particular link construction tactic that can use to boost your website’s SEO:

Later certain test groups conducted an experiment. It was time to study and estimate the outcomes. A survey of both is mentioned below under each group heading.

Not to skip, these links were created on the articles that were published and not on the domain homepage.

  • Control – only the content written and no link building tactic used for this group.

The results gathered for this group clearly showed that for six months, the content could rank for five times more without any link building.

  • Anchor text – The links build in the article contained a keyword, but the linking sites were not much relevant to it, a total amount of 3 anchor text links made per article.

Anchor text plays a significant role in improving your site rankings. In this experiment, the links used were not much relevant to the article, but still, the outcomes showed that the ranks were improved drastically, although you should always use related anchor text and not the spammy links.

This approach Is convenient with backlinks, including your brand name as an anchor text to something that carries a keyword. Moreover, You can ask people to rearrange such backlinks to boost your site rankings.

  • Content-based links – Three content-based links were made. These links direct to the content of the article.

The outcomes explained that three in-content links that were related to the article and with no anchor text affluent improved the site rankings determining their effectiveness.

  • Sitewide links – One sitewide link need to be made per article to check whether it is legitimating or not. It is a common belief that search engines don’t care about the sitewide links, especially those who are in the footer.

Sitewide links are determined to be spammy if they are in the footer of any website. The results of this experiment revealed an increase in ranking in comparison to the control group, but these sitewide links were not much useful for- first-page ranking.

  • Multiple links from one website – In this experiment, one site links to you numerous times within their content.

The results clearly showed that even if the same site links multiple times to you in this experiment, it was three times, it can help boost your site rankings.

  • Sidebar links – 3 links can be build from the different sites of the sidebar.

The results of this test proved that sidebar links have a significant impact on improving the site rankings. In-content links are most useful, then the sidebar links are active, and lastly, sitewide links that placed in the footer are helpful.

  • One link – One link is built from a highly appropriate site to check the impact on ranking.

If it is link building, then more is better. Three relevant links will give you better results in comparison to just one appropriate link.

  • No-follow links – 3 no-follow links per article.

No-follow links don’t have a significant impact on your website rankings. The experiment results show ranking improvement over time, but it looked like Google tends not to count, no-follow links and even the other group that was without any links performed better than the no-follow links group. These are the least useful links for your site.

  • High authority links – links having a domain score higher than 70.

High authority links are very impactful. Even one high authority link will perform better than three links from a site with a low domain score.

  • Built and removed links – In the articles of this group, three links built per item, and later these links removed after 30 days when Google picked up the links.

The results were very interesting for this group. If your site frequently loses a lot of links, then your rankings will go lower than what they previously had before the link building done.


These experiments and their results indicate the usefulness and effectiveness of each link building tactic.

An expert SEO company will help you achieve your site ranking goals with the effective use of specific backlinks.

Backlinks are essential in improving the site rank, and proper SEO makes it possible by applying the correct link building strategy that benefits your site the most.

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