It is important to understand the new trends coming into the SEO industry and make your website rank for the same.
The Search Engine Optimization (SEO) industry has undergone a huge change in the last few years, and newer trends are now coming on with more regularity than ever before. You have to know about some of the major SEO trends that your site needs to rank for.
Google’s BERT Update
Google uses this update to eliminate all websites with low quality content. The user intent and content relevancy are given importance here, along with keywords. Google checks website reputation through EAT, YML and other important factors. You can make the most of this trend by focusing more on context instead of keyword density, checking content for phrases and sentences etc.
You need to ensure AMP version compatibility as well as high-quality content to ensure competitiveness of your website content. It is important to optimize website pages to improve the load speed of your mobile pages, by using minified codes, browser caching and reduction of redirects. It is a good idea to design responsive pages for your site to ensure better UX / UI on mobile devices. Use HTML 5 to add some special effects to your mobile website pages, rather than Flash and other plugins that are incompatible to small screens.
Voice Search Strategy
With chatbots and AI getting more and more prominent, Voice Search happens to be the newest SEO trend today. The voice search features of Google Assistant, Siri, Cortana, Amazon Alexa, Google Home and other tools are being used increasingly by users to look up for stuffs online and even offline. You can make your content voice search friendly by using correct structured data, including proper locations or addresses, incorporating long-tail keywords etc. Use natural language into your website content and include short answers, so as to satisfy the voice search query of users out there. If you are looking for SEO expert, you should visit this website.
Albert Lee is the most accredited digital marketing expert. Apart from offering unique strategies based on the emerging internet marketing trends, he also uses the latest web technology and solutions to provide result oriented approach. You can find his thoughts at the Link Building Services blog. Learn more about finding Austin SEO services at this website.