Why Do You Need a Wikipedia Page for Your Business?

On 13 Oct., 2020

Anyone who has ever browsed something on Google knows that Wikipedia usually appears in the top four to five results on the search page. It shows up in the top organic listing position for approximately 56% of searched items – even higher when it comes to transactional queries. But how can a Wikipedia page benefit your company?

Why Do You Need a Wikipedia Page for Your Business?

Anyone who has ever browsed something on Google knows that Wikipedia usually appears in the top four to five results on the search page. It shows up in the top organic listing position for approximately 56% of searched items – even higher when it comes to transactional queries. But how can a Wikipedia page benefit your company?

With the highly saturated digital market, businesses and companies are always looking for new ways of driving traffic, generating sales, and boosting their overall revenue. Professional Wikipedia writers can assist companies in marketing their brand, enticing consumers to their businesses, and generating a massive influx of leads.

To make the most out of Wikipedia for your business, you have to keep a few critical things in mind.

Is Your Business Notable?

A Wikipedia page is only useful when you have a business that is well-established and renowned for its services, products, or innovation. Before jumping the Wikipedia bandwagon, it might be a good idea to go through the Wikipedia guidelines concerning notability.

However, notability could become a problem for new, small and emerging businesses that have minimal exposure. Wikipedia editor might include a not-so-notable startup business page in an already existing article, instead of creating a separate page for such companies.

Use these tips to get an exclusive business page for your company.

  • Use Citations

If your business is talked about or mentioned in press releases, media sites, books, or public forums not operated or owned by you, you can include citations for your Wikipedia business page. Get professional Wikipedia writers to create a compelling and authentic business Wikipedia page for your company.

Generally, pages with multiple citations have better odds of getting approved by the Wikipedia editors than those with little or no citations. Try to add at least 4-5 independent citations for your company on the Wikipedia page. The citations included, however, must be credible and trust-worthy.

  • Achievements

It is only logical to display your company’s accomplishments on your business Wikipedia page. Thus, if your business has gained some media coverage for a creative initiative or has won awards, do include that on your Wikipedia platform. But again, make sure that those achievements are credible and noteworthy.

On the whole, it makes sense to create a Wikipedia business page when you have something authentic and prominent to showcase on the platform. Now that you understand some of the basics of creating a Wikipedia business page, let us look at why your company needs a Wikipedia page.

Why Should You Have a Wikipedia Page?

One of the most important reasons why you need a business Wikipedia page is that it helps you in maintaining an online presence and reputation. You get more exposure, which in turn enhances your brans credibility in the saturated and competitive market.

Research suggests that about 81% of consumers carry out online research before buying something. That is where Wikipedia comes to action. Having a business Wikipedia page can convince your potential consumers into purchasing from your company.

Not having a business Wikipedia page can create a negative impression for your company. It gives the idea that your business is not very trustworthy or notable.

Having a business Wikipedia page can also amplify your SEO efforts. It is important to note that Google considers Wikipedia as a trusted, relevant source, and receiving a Wikipedia link can, therefore, help you achieve an immediate boost in your SERP rankings.

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